Operational Overview

Core Service Values

Core Service Values

Core Service Values

Operational Overview

The service model of is based on the three core service values. At every level, these values effect the guest impression of the Made Market and DoubleTree brands. Our mission is to provide more relevant food and beverage offerings that are less expensive, less formal and more varied. Guests want to eat and dine. We will offer a selection of quick, freshly prepared items that allow our guests choice and control.

FAST

10-minute preparation times executing a very high speed of service.

THOUGHTFUL

A personalized and approachable food market where you can grab a morning pastry to go, enjoy a home-made lunch with co-workers or sit in a comfortable and casual environment in the evening.

AUTHENTIC

Made Market offers a fast casual dining option rather than a traditional full-service restaurant. Guests feel like they are enjoying a favorite local restaurant that travelers rarely find.

Menu Summary

Made to Order

Made to Order

Made to Order

Menu Summary

BREAKFAST

Traditional elements of the Wakeup DoubleTree Breakfast™ are featured with varying degrees creating a gourmet marketplace experience.

LUNCH + DINNER

An array of made-to-order specialties: salads, sandwiches, and flatbreads, all focused on a homey and comforting feel.

BEVERAGES

Assorted juices, soda, and sparkling water are available at all hours. In the evening, a selection of wine and craft beers are sold at the Made Market counter.

GOURMET MARKETPLACE

A primary product assortment fills guest needs during slow periods, and provides quality food to guests.

Recipe for Success

Our Brand Ambassadors

Our Brand Ambassadors

Our Brand Ambassadors

Recipe for Success

Our local people are our brand ambassadors. No one knows our customers better than they do. Be they front desk, concierge, or the restaurant staff themselves, recognition, respect and consistency are the bedrock of any great service experiences, creating an infectious buzz and spreads word of mouth.

These marketing communications guidelines have been created to help you compete with a more sophisticated generation of local restaurants and bars. Clarity, consistency, creativity and leadership are the hallmarks of successful communications that change perceptions, build awareness and generate loyalty.


MARKETING + PR TOOLKIT

Recipe Cards

Operations

Operations

Recipe Cards

Training

Operations

Operations

Training

  • Brand Module One Brand Module One

    Brand Module One

    Brand Module One

    BRAND ONE JOURNAL: WELCOME TO MADE MARKET

    Provide general hotel staff, sales and marketing staff, management, and front of house staff with a general overview of the Made Market brand. Made Market staff are expected to attend this training as their first introduction to the brand. The purpose and goal of this module is to familiarize the team with the Made Market brand and teach them what sets Made Market apart from other familiar brands that offer fast-casual experiences.

    AUDIENCE

    New Mae Market team members

    TIME

    90-120 minutes (allows for 5 minutes for additional questions as required)

    GOALS

    Team members with become familiarized with the Made Market brand and taught what sets Made Market apart from other familiar brands that offer fast-casual experiences.

    MATERIALS

    Pens, Journals, Things to Remember booklets, Menus (if available)

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  • Brand Module Two Brand Module Two

    Brand Module Two

    Brand Module Two

    BRAND TWO JOURNAL: OUR BRAND MESSAGE

    The purpose and goal of this module is to familiarize the restaurant team with the Made Market Brand and teach them how to bring this brand to life by creating on-brand experiences for our customers. The importance of time and attention paid to both Pre-Work and Field Practice will be emphasized and communicated.

    AUDIENCE

    New Made Market team members.

    TIME

    2 hours, with time for Q&A as needed

    GOALS

    Team members will develop a strong connection with the brand, and understand how their actions, attitudes and efforts will deliver on the brand promise.

    MATERIALS

    Pens, Journals, Things to Remember booklets

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  • Leader Module One Leader Module One

    Leader Module One

    Leader Module One

    LEADER MODULE 1: LEADING SOMETHING NEW

    The purpose of this module is to provide management with an overview of adaptation, including how to understand it, accept it, and commit to it. Participants gain an understanding of working outside of their comfort zone in the most effective way and the five stages of adaptation, along with where they are in the opening process. This module will provide Made Market leadership with the information and tools they need to successfully lead their teams through the upcoming transition.

    AUDIENCE

    Made Market Leadership

    TIME

    1 hour, 45 minutes

    GOALS

    Participants will be able to help team members work through the adaptation process in the most efficient manner.

    MATERIALS

    Pens, Journals, Things to Remember booklets

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  • Leader Module Two Leader Module Two

    Leader Module Two

    Leader Module Two

    LEADER MODULE 2: MANAGEMENT

    The purpose and goal of this module is to familiarize leaders with some fundamentals regarding how to hire an optimal team and teach the basics of procurement and the Service and Loyalty Tracking (SALT) program.

    AUDIENCE

    Made Market Leadership

    TIME

    90-120 minutes

    GOALS

    Managers will become familiarized with the fundamental management responsibilities and processes as they relate to Made Market standards

    MATERIALS

    Pens, Journals, Things to Remember booklets

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  • Leader Module Three Leader Module Three

    Leader Module Three

    Leader Module Three

    LEADER MODULE 3

    The purpose of this module is to teach Made Market leaders their role in keeping the brand’s promise, and how “Setting an Example” for their team members is essential to the success of the brand.

    AUDIENCE

    Made Market Leadership

    TIME

    90-120 minutes

    GOALS

    Participants will be able to describe and execute leadership in the Made Market style, including the key leadership traits, behaviors, and the brand leadership promise.

    MATERIALS

    Pens, Journals, Things to Remember booklets

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  • Leader Module Four Leader Module Four

    Leader Module Four

    Leader Module Four

    LEADER MODULE 4: MADE MARKET COACH

    The purpose of this module is to teach Made Market managers how to provide feedback and coach their team members in a consistent and productive way that encourages exemplary behavior and reduces poor performance, ultimately strengthening the entire team.

    AUDIENCE

    Made Market Leadership

    TIME

    90-120 minutes

    GOALS

    This module begins with a discussion of the general question “What is coaching?” We then describe the many benefits of coaching and how it can improve the entire team. We introduce the “What, What, Why” feedback process and teach managers the two types of coaching: Coaching for Correction and Coaching for Excellence. The module concludes with some role-playing exercises that require the managers to apply the What/What/Why model to different scenarios, coaching for both excellence and correction.

    MATERIALS

    Pens, Journals, Things to Remember booklets

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  • Team Module One Team Module One

    Team Module One

    Team Module One

    TEAM MODULE 1: EMBRACING CHANGE

    The purpose of this module is to help team members adapt to the new Made Market Brand. The focus is on those things we can do to help in the adaptation process and how they can work together effectively as a team.

    AUDIENCE

    New Made Market team members.

    TIME

    175 minutes. No breaks. (Allows for 5 minutes for additional questions as required)

    GOALS

    Team members will develop a transparent and clear understanding of the expectations of everyone during the opening of the Made Market restaurant. The team will develop a set of commitments that will guide behaviors and interactions through the opening process and beyond.

    MATERIALS

    Pens, Journals, Things to Remember booklets

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  • Team Module Two Team Module Two

    Team Module Two

    Team Module Two

    TEAM MODULE 2: SERVICE MADE MARKET STYLE

    The purpose of this module is to provide general hotel staff, sales and marketing staff, management, and front of house staff with specifics of the Made Market style of service. Made Market staff are expected to attend this training to develop their skills in the Made Market style of service.

    AUDIENCE

    New Made Market team members.

    TIME

    2 hours (allows time for Q&A and break as necessary).

    GOALS

    Team members participating will be able to describe and utilize the Made Market style of service to other team members, incorporating specific elements and tying the entire thing back to the Brand Pillars.

    MATERIALS

    Pens, Journals, Things to Remember booklets, Service in Made Market SOP, Grooming SOP

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  • Team Module Three Team Module Three

    Team Module Three

    Team Module Three

    TEAM MODULE 3: MENU PHILOSOPHY

    The purpose of this module is to provide the Made Market staff with a clear understanding of the menu, the retail opportunities available, and a tasting of the food. Participants will understand the importance of the food and how certain products pair well with others, the different items available at each meal, and gain a knowledge of the origins and inspirations of the Made Market menu.

    AUDIENCE

    New Made Market team members.

    TIME

    1.5 hours

    GOALS

    Participants will develop a knowledge of the Made Market menu

    MATERIALS

    Pens

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Standard Operating Procedures

Operations

Operations

Standard Operating Procedures

  • Telephone Communications Telephone Communications

    Telephone Communications

    Telephone Communications

    All telephone calls will be answered within three rings and handled in a calm and professional manner. Before operating the telephone, team members must first be trained to understand Made Market telephone expectations and etiquette.


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  • Bar Billing Bar Billing

    Bar Billing

    Bar Billing

    Following the guidelines outlined below, Made Market will ensure a positive and comfortable experience for each guest at the bar while operating in the most efficient manner possible.

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  • Bar Service Bar Service

    Bar Service

    Bar Service

    Made Market Cocktail Servers will greet guests at their table and provide a positive impression of our operation while also ensuring guest satisfaction through routine table visits. Bar team members will deliver the same impression to guests ordering at the bar. The brand pillars of Fast, Thoughtful and Authentic should be demonstrated through our service and our demeanor.

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  • Barista Billing Barista Billing

    Barista Billing

    Barista Billing

    Following the guidelines outlined below, Made Market will ensure a positive and comfortable experience for each guest at Made Market while operating in the most efficient manner possible.

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  • Food Runner Service Food Runner Service

    Food Runner Service

    Food Runner Service

    The Food Runner is the team member responsible for providing prompt and efficient food and beverage service in a friendly, courteous and professional manner to our Made Market guests. Greets guests at tables based on numbered delivery system and provides brief description of product(s) delivered to the table and places in front of the guest. Ensure guest satisfaction through routine table visits and enhancing guest dining experience by offering to provide additional beverages that are eligible for refill. Responsibility includes fast and efficient clearing and resetting of dining room along with cleanliness of areas to maximum turns per seat.

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  • General Guest Service General Guest Service

    General Guest Service

    General Guest Service

    Made Market promises to consistently deliver excellent guest service in the spirit of our brand pillars of Fast, Thoughtful and Authentic by upholding the tenets outlined below.

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  • Guest Relations Guest Relations

    Guest Relations

    Guest Relations

    Made Market will make itself available to criticism and document all guest complaints. Management will acknowledge guest complaints within 48 hours of receipt----whether written or over the telephone----and must begin working toward a resolution satisfactory to the customer and Hilton Worldwide.

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  • Retail Visual Merchandising Retail Visual Merchandising

    Retail Visual Merchandising

    Retail Visual Merchandising

    With consistent attention and the brand’s expertise, the Made Market team will keep their visual merchandizing displays stocked, cleaned and aesthetically pleasing to the guests at all times.

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  • Room Service Room Service

    Room Service

    Room Service

    Each order will be delivered within five minutes of the provided delivery time, and if that time cannot be met, guests will receive a telephone update and explanation. Each order will be inspected before delivery to meet Made Market quality standards and prepared thoughtfully with the appropriate condiments, tableware and glassware.

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  • Opening Procedures Opening Procedures

    Opening Procedures

    Opening Procedures

    The Opening Team will execute the below tasks to ensure that by the time the doors are open, the team is prepared to focus on providing our guests a Fast, Thoughtful and Authentic Made Market experience.

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  • Closing Procedures Closing Procedures

    Closing Procedures

    Closing Procedures

    The Made Market standard is to ‘‘Start each day fresh’’. At the closing of each day, the Made Market team will take the below steps to ensure that the premises are clean and properly prepared for the following work day. This means none of the below tasks should be left to be completed by team members the next day.

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  • Cash Handling Cash Handling

    Cash Handling

    Cash Handling

    This policy outlines the general procedures to be followed in relation to the daily process involved in handling cash/checks in the hotel operations. 

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