Design Elements
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Materials
Materials
Finshes
Lighting
Lighting
Tables and Chairs
Planning Components
Zones Overview
Designed with scalability in mind, creating a tiered mix of design elements and flexible staffing options for the perfect fit within a wide variety of DoubleTree locations.
Layouts
Open Plan Layout
This layout has the greatest amount of shared experience with the hotel lobby, blurring the line where the lobby ends and the market begins. Made Market is integral to the use of the lobby, and the open layout aids in ease of migration for hotel guests. The quiet individual zone is located through the lobby, and the social zone is provided by the Made Market, with some overlap occurring as the living room section extends into the lobby space.
FILTERED APPROACH
Filtered Approach
Establishes the Made Market as a more independent space, creating clearer separation and branding from the hotel lobby. The guest enters and has a view of the living room and the entrance within their sightline. The quiet individual zone occurs at the farthest end from the market, and transitions into the more social zone of the lobby as it approaches the Made Market. The guest makes a conscious decision to approach either the lobby and reception or Made Market, as these spaces are created with separate branding and personality
STAND ALONE LAYOUT
Stand Alone Layout
Establishes the Made Market as an independent space with the clearest separation from the hotel lobby. The guest enters and has a peripheral view of the living room and the entrance to the within their sightline. This stand-alone brand has an external presence visible to both hotel guests and the public. The quiet individual zone has some overlap with the social zone by the lobby bar, but neither encroach on the entry space and will completely maintain its own brand, which is projected outward through the facade and outdoor dining where possible.
Floor Plans
Open Layout Floor Plan
Open Layout Zoning Diagram
Filtered Approach Zoning Diagram
Filtered Approach Floor Plan
Stand Alone Zoning Diagram
Stand Alone Floor Plan
The Market
Layout Approach
Designed with scalability in mind, creating a tiered mix of design elements and flexible staffing options for the perfect fit within a wide variety of DoubleTree locations.
Layout Approach
Open
Layout Approach
A scaled-down Made Market brand experience for smaller spatial footprints. This approach caters to both a local guest and the hotel guest, providing the same brand atmosphere in a condensed package. The open layout approach has greater overlap with the lobby experience, and greater aesthetic and brand sharing with the hotel. Additional food and beverage storage space is needed, and food preparation occurs at the counter.
Filtered
Layout Approach
Allows separation for locations where aesthetic overlap with the lobby is not feasible or appropriate. Additional food and beverage storage space is needed, and food preparation occurs at the counter. Market locations should retain proportions associated with seating and program area.
Filtered with Additional Options
Layout Approach
The extended version of the filtered layout includes features such as additional seating, bar, buffet, herb garden and connected living room. With the ability to add some or all of these features, Made Market can adapt to any location’s needs. Locations should retain the following proportions associated with seating and program area.
Open with Additional Options
Layout Approach
The extended version of the open layout includes features such as additional seating, bar, buffet, herb garden and connected living room. With the ability to add some or all of these features, Made Market can adapt to any location’s needs. Locations should retain the following proportions associated with seating and program area
Floor Plans
Open + Filtered
Filtered Layout Approach
Open Layout Approach
Filtered Layout with Options Diagram
Open Layout Approach with Additional Options
Ideal Prototype Plan
Equipment Floor Plan
Open Equipment Elevations
Prototype Elevations
Optional Back Bar
Optional Display Kitchen
The Front Door
Fabrication
Filtered with Additional Options Equipment Plan
Equipment Floor Plan
The Pantry
Layout Approach
Allows separation for locations where aesthetic overlap with the lobby is not feasible or appropriate. Additional food and beverage storage space is needed, and food preparation occurs at the counter. Locations should retain the following proportions associated with seating and program area.
Floor Plans
Planning Components
Materiality + Critical Elements Diagram
Layout Approach with Additional Options
Elevations
Prototype Elevations
Equipment Floor Plans
Signature Elements
Materiality & Design Elements
Made Market is about warm, natural materials that lend themselves to the comfortable welcoming nature of the brand. In its widest range within the Market, the experience begins at the front door, and bleeds through to elements of the lobby living room. Materiality and critical design elements should be utilized for the open layout strategy.
Elements
The Front Door
The front door projects a stand-alone brand expression for the dining experience within. The hanging glass terrariums create a welcoming wall that speaks to the wholesome, fresh fare to come. Rich stained woods, blackened steel, and adjacent plantings speak to the garden room that welcomes patrons into Made Market.
Front Bar Base
In Made Market, guests know that they can count on the market to provide quick, wholesome salads and sandwiches on-the-go. The fresh marble counter top and copper accents are a mainstay with the tasty treats that guests look forward to. A master of scalability, the market merges with the Made Market Counter.
Front Bar Extended
Guests know that they can count on the market to provide quick, wholesome snacks on the go. The fresh marble counter top and copper accents are a mainstay with the tasty treats that guests look forward to.
Back Bar
Day to night flexibility is key, and the back bar is pivotal in delivering the right experience to each guest, day or night. During the day, the back bar provides everything required for a cold drink or warm snack. In the evening, the signage shifts to reveal wine bottles and announce events. For travelers on the go, market cases are incorporated to vend take-away items around the clock.
Accessories Island
Offering fresh coffee in the morning, and chilled wine in the evening, this signature element is another key in the flexibility of Made Market. It also may hold gourmet marketplace items when necessary, creating additional space for merchandising as needed by the specific layout.
Communal Table
The communal table is not only an excellent place for groups to gather, but also a key tool in the day to night transition of the experience. In the morning, sunlight floods the warm tone of the butcher block tabletop, setting the perfect scene to enjoy the Wake up DoubleTree Breakfast. In the evening guests gather to unwind, and the center of the table holds bottles of wine ready to share. The island incorporates either charging stations alone, or charging with hidden induction heating under carerra marble, as deemed necessary at the individual location.
Accessory Shelving
Acting as barriers that subdivide the space allows the service team, at the manager’s discretion, to expand and contract the seating areas appropriately through the day. The shelves act as a display, showing items that reflect the brand, such as jars of dried goods, cans, hanging terrariums, and planters, and alternatively holding newspapers or televisions where deemed appropriate for the location. These shelves can be flexibly incorporated into the market area to expand the product space.
The Hearth: Display Kitchen
As the hearth is at the heart of a home, the same is true at Made Market. This element is the display kitchen, where guests encounter the fresh preparation and natural transparency that abounds within the brand. The hearth is the fireplace where guests gather for a cozy chat for a nostalgic experience that feels just like home.
